DESIGN IS USER-DRIVEN INNOVATION
Design has become a more competitive factor for businesses and a tool for differentiation. Successful design improves the usability, appeal, and saleability of products or services.
The most significant impact on the design of a company is considered to be when it is already integrated into the company’s strategy and management culture.
Design should be widely understood as a holistic design and implementation based on user needs and values, taking into account the operating environment and the principles of sustainability.
Design can speed up the development tasks of products and services, better account for customer requirements, and accelerate the commercialisation of research results.
A BETTER CUSTOMER EXPERIENCE IS WELL DESIGNED
Businesses see the impact of design as particularly important for improving the customer experience. In international markets, it is vital to put customer experience at the heart of innovation.
Digitalisation further highlights the importance of the customer experience. Digitalisation creates both new requirements and plenty of potential for utilising design.
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